Week 3 - Video

This week we looked at some kickstarter video examples and thought about how effective they were in communicating the concept. For our video prototype we will be required to prepare a video script that we use in the video in order to pitch the idea effectively. I also did some research in regards to the structure of a kickstarter video (which can be found here http://www.wordstream.com/blog/ws/2014/03/13/explainer-videos):

1. Description of the product - what does it do?
2. Introduction of problem - what is the problem we are trying to solve?
3. How product solves problem - how can this product make your life easier?
4. Call to action - ‘but 2 in the next 5 minutes…’
5. Trust signals (not sure if this is relevant to us)

During the workshop sessions I also did more brainstorming on possible ideas. Some ideas/notes that came to mind:

• A thief detector - detects if someone is opening your bag
• contains bag zipper sensors
• perfect for travelling (knowing tourists are a big target)
• sensors incorporated in the zip
• locked/alarms if tries to be opened when person is wearing it
• can dismiss on phone/press button only wearer can press
• should provide feedback to thief to ‘correct their behaviour’
• possible names: ZipperBan, NoTouchy, ZipLock
• Drunk watch - helps people to regulate their drinking to reduce alcohol-induced anti-social behaviour
• detects blood alcohol level
• reaches certain level, restricts movements
• somehow stops alcohol-induced violence
• and perhaps something to counteract road rage although this would obviously not directly involved mobile phones as that can be dangerous

Overall it seems there a few ideas to work with and I have discussed the first two ideas with my tutor who seems to think they should be feasible enough. The next week will involve further research into these topics and possible technologies that can be used. My primary concerns at the moment is that the thief detecting idea may not really be correcting anti-social behaviour, although it would help to prevent it. Also this idea could be quite difficult to implement, which is why further research into this is necessary.